What is SEO and Why is it Necessary for a Website?

What is SEO?

SEO’s full form is Search Engine Optimization We all know what the search engine is all about. Google is the most popular search engine in the world, besides other search engines like Bing, Yahoo. With the help of SEO, we can put our Website or blog on the No.1 position on all search engines.


A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

We go to Google and search for anything by typing keyword, then Google shows you the same content as related to that keyword. The content that we see comes from all the different blogs. The result that we see above is at No.1 rank in Google, when he has kept his place at the top. No.1 means that Search Engine Optimization has been used very well in the blog so that it gets more visitors and that is why the blog has become very popular.

Search Engine Optimization helps to bring our blog to No.1 rank in Google. It’s a technique that puts your website at the top of the search engine’s search result, which increases the number of visitors. If your website is at the top of the search result this increases the likelihood of getting more traffic to your site and your income starts getting better. It is very important to use SEO to increase organic traffic on your website.

Also Read This Article: Basic Term and their meanings

seoWhy is it necessary for SEO Blog?

You know what Search Engine Optimization is, let’s now know why it is important for blogs. We use SEO to make our website accessible to people. Suppose I created a website and posted good quality content in it but if I did not use SEO then my website would not be able to reach people and there would be no money to make my website.

Understanding SEO is not so difficult if you teach it to make your blog very good and can increase its value in the search engine. When you use SEO to teach it for your blog, you will not see the result immediately, for that you have to be patient and do your work. Because the fruit of patience is sweet and your hard work will look up to you.

How Many Types of SEO Are – Search Engine Optimization Techniques

SEO consists of two types: OnePage SEO and Second Offpage SEO The work of these two is quite different. Let us also know about them.

seoOn-Page SEO

On page SEO works in your blog. This means that designing your website should be properly and SEO friendly. Using the template in your website by following the rule of SEO. Writing good content and using good keywords in those which are most searched in the search engine. Using keywords in the right place in the page such as Title, Meta description, using keywords in content makes it easier for Google to know what your content is written above and soon

1. Website Speed

Website Speed is a very important link from SEO’s point of view. A survey has found that any Visitor remains at any blog or website more than 5 to 6 seconds. If he does not open within this time, then he gets migrated to another. And this also applies to Google because if your blog does not open quickly, then a negative signal is reached by Google that this blog is not as good or is not fast enough. Keep your site speed as good as possible.

Here are some of the most important tips I can do to speed up your blog or website:

• Use the simple and attractive theme
• Do not use more plugins
• Keep image size at least

2. Website Navigation

It should be easy to move around in your blog or website, so there is no problem visiting any visitor and Google from one page to another.

3. Title Tag

The title tag in your website should very good, so if any visitor reads it, click on your title as soon as possible so that your CTR will also increase.

How to Make Good Title Tag: – Do not use more than 65 words in your title, since Google does not show a title tag in google searches after 65 words.

4. How to enter the URL of the post

Always keep the URL of your post as simple as possible.

5. Internal Link

This is a great way to rank your post. This allows you to interlink your related pages with each other. With this, all your interlinked pages can easily rank.

6. Alt Tag

Use images in your website’s post. Because you can get lots of traffic from images, so do not forget to put an ALT TAG in the image while using the image.

7. Content, Heading, and keyword

About content as we all know that this is a very important link. Because the content is also called king and the better your content will be to evaluate the site as well. So write the content of more words than at least 800 words. It can also give you complete information and it is also good for SEO. Never stumble or copy content from anyone else.

Heading: The headings of your article should be taken care of because it has a great impact on SEO. The title of the article is H1 and you can nominate the subsequent subheadings with H2, H3, etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword when you write Article. With this, you can easily link people’s Searches. Bold the important keywords with it so that Google and visitors know that these are essential keywords and their attention will be attracted towards it.

It was some point about some information about On-Page SEO.

seoOff-Page SEO

Off-page Search Engine Optimization is the work of blogs. We have to promote our blog on Off page SEO like commenting on their article by visiting many popular blogs and submitting your website link it is called backlink. The website from Backlink is very fayed. Create a social page on your social networking site like Facebook, Twitter, Google, and increase your followers, there are more opportunities for visitors to grow in your website. In the big blogs, which are very popular, submit a guest post to their blog, this will introduce visitors to your blog and start coming to your website traffic.

Off Page SEO Techniques

Here you will tell people about some Off Page SEO Techniques which will prove to be very useful for you.

1. Search engine submission: Your website should be submitted correctly in all search engines.
2. Bookmarking: The page and post of your blog or website should be submitted in the bookmarking website.
3. Directory Submission: Your blog or website should be submitted in a popular high PR Directory.
4. Social media: Create a profile on your blog or website and social media and link your website to Adwords like Facebook, Google, Twitter, LinkedIn

5. Classifieds submission: Visit Free Classified Website and advertise your website for free.

6.Q & A site: You can do any question by going to a website with question and answer and link to your site.
7. Blog commenting: You can comment on their blog related to your blog and link to your website (link should be located where the website is written)

8. Pin: You can post your website image on Pinterest. This is a great way to increase traffic.
9. Guest Post: You can visit Guest Blog by visiting related blogs from your website. This is the best place to get a follow-do link and that too in the right way.

What is the difference between SEO and Internet marketing?

Many people have a lot of doubts about Search Engine Optimization and Internet Marketing. They think that these two are almost the same. But in response to this, I want to say that SEO is a type of tool, it can also call it a part of Internet Marketing. Its use makes Internet Marketing very easy to do.

Some Important Terms of SEO

If you have a blog or a website then you will know a lot about basic SEO how it works. But I know there are a lot of people who do not have any information about Basic SEO. That’s why I thought about why you should be given information about some very important SEO terms so that you can also know about it.

Also Read This Article: Basic Term and their meanings


Also called its inlink or simply link, it is a hyperlink in another website that points to your website. Backlinks are very important with the look of SEO because it directly affects Search Ranking of any webpage.


PageRank is an algorithm in which Google uses Google to estimate that there are no conditions of Relative important pages in the Web.

Anchor text

Any link is the type of anchor text type that is clickable. If your Keyword is in your Anchor Text, then it will also help you with SEO’s vision.

Title Tag

Title Tag is primarily the title of any web page and this is a very important factor for Google’s Search Algorithm.

Meta Tags

As soon as Meta Tag is used for Title Tag, search engines find out what is contained in pages.

Search Algorithm

With the help of Google’s search algorithm, we can find out which web pages are relevant to the entire internet. About 200 algorithm works in Google’s Search Algorithm.


Its full form is Search Engine Results Page. It basically shows the same pages that are relevant to Google Search Engines.

Keyword Density

This Keyword Density reveals the number of times it has been used in any keyword article. Keyword Density is very important in terms of SEO.

Keyword Stuffing

As I already said that Keyword Density is very important in terms of SEO but if a keyword is used more than it needs, it is called Keyword Stuffing. These are called Negative SEO because it has a bad effect on your blog.


This is nothing more than just a file that is kept in the domain of the root. By using it, search bots are notified of how the structure of the website is.

All you have to understand is what is SEO. These were SEO related information. If you want to know the basics of SEO and their meanings, then you can read “this article you can read from “Basic SEO Terms and Their Meanings “. Hope you have received some lessons from this article and I hope that your work will definitely come in the future.

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Mukul Singh

Hi! I am Engineer by Education, Web-Developer by Profession, Digital Marketing by Interest, Blogger by Passion...